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Humble Juice Co. Receives PMTA Acceptance Letter from FDA

September 21, 2020


We are pleased to announce that we have received our Premarket Tobacco Product Application (PMTA) acceptance letter from the U.S. Food and Drug Administration. We submitted our application to the FDA on Sept. 3rd, and we are seeking the FDA’s authorization for the marketing and sale of our suite of e-liquid products.

Humble is committed to creating and manufacturing high-quality e-liquid products for adult users and, we take pride in our approach to not only do what is legal, but also what is right.


A note from Daniel Clark
CEO, Humble Juice Co.


"Since starting Humble in 2015,We’ve grown more than I could have ever imagined. During that time, we’ve expanded the business while being mindful of future regulation of the e-liquid industry,” said Humble CEO Daniel Clark. “For the past several months, the Humble team has dedicated time and resources to compiling the necessary materials for our PMTA. We are confident in our submission and look forward to providing our customers with flavor-filled, affordable and complaint e-juice long into the future.

Our PMTA submission includes product-specific details, consumer survey data, and scientific studies and analyses, as well as risk assessments. Its application specifically pursues marketing orders for 84 e-liquid products in various flavors, nicotine levels and sizes. 

Our long-term strategy will include the release of additional flavors and nicotine levels,” said Clark. “In the near term, we are focused on working with the FDA to obtain marketing orders for the products submitted in our initial PMTA.”

The Humble team looks forward to the next step in the PMTA journey: the preliminary scientific review of our application. 


Humble Packaging & Branding

The Humble Juice Co. team has been hard at work on our updated packaging design & our consumer facing website visit www.humblejuiceco.com . Be sure to sign up to receive news on our PMTA progress. Should you have any product questions or, would like further clarification about the FDA PMTA process feel free to email us at pmta@humblejuiceco.com or visit THIS LINK for more information about the PMTA process.

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