What is PMTA

Starting in early 2015, Humble has been focused on the single idea that hardworking, honest people can make high-quality e-liquids at an affordable price. As our industry begins to evolve within the regulatory environment, we are pleased to announce that we will be filing our PMTA application by September 2020. As the market changes, our goal will remain the same - to provide adult nicotine consumers high-quality e-liquids at an affordable price.

The U.S. Food and Drug Administration is requiring any new tobacco products (Including nicotine e-liquids) to go through its Premarket Tobacco Product Application (PMTA) process by September 9th 2020 before they can be legally marketed and sold to consumers. As a producer of e-liquid products, Humble is required to go through this process to remain on the market. We acknowledge our unique responsibility in bringing high-quality, compliant products to market for our retailers and distributors, as well as our consumers.

To learn more, you can read the FDA’s overview of PMTAs HERE


We are fully committed to the current PMTA process and are confident in the content and quality of materials we will submit with our application by 9/9/2020. We have strategically partnered with a large group of industry specialists that have been working with us through the submission process, and we are confident that their expertise will help ensure success for the future. Humble continues to stay focused on producing and providing high-quality products that you can rely on for the long-term.


"Initially we intend to release 10 flavors in 30ml/36mg nicotine salts and 60ml/3mg & 6mg traditional nicotine variants. Our long-term strategy will include the release of additional flavors and nicotine levels in near the future.

We are excited to share more information with you soon. Stay tuned for further details!"

Daniel Clark,

CEO-Humble Juice Co.

Please feel free to direct any questions to: PMTA@humblejuiceco.com


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